Insights & Strategy Updates
Explore my deep-dives on media scaling economics, advanced GTM server setups, pixel tracking loops, and landing page conversions.
Traditional browser pixel tracking is dying. In this detailed guide, we map out how server-side tracking and custom GA4 events restore lost marketing visibility.
No more guessing. Learn our 3-phase creative testing structure that isolates hooks, body angles, and CTA overlays to secure consistent scale.
My breakdown on why typical Meta A/B testing splits budgets poorly and how to set up dynamic creative tests for genuine scaling insights instead.
Struggling to reconcile Meta Ads Manager numbers with Google Analytics? Let's break down how GA4 attribution operates and how to achieve clarity.
Quick thread on checkout page upsells, one-click order bumps, and multi-tier discount meters. These took our DTC fashion client's average ticket size from $54 to $91.80.
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Recent Decks
Unlocking 98% Attribution Accuracy After iOS 14+
The Scientific System for Winning Ad Creatives in 2026
Why standard A/B testing is wasting your Meta ad spend
Demystifying GA4 Attribution Models: First-Touch vs Data-Driven
3 Simple Checkout Tweaks that boosted client AOV by 70%
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Whether you need to scale ad spend, audit tracking setups, or build full-funnel marketing systems — I'm here to help you achieve predictable, data-backed growth.